Copy Writing
Vic Health Poster & Cutex Poster
Challenge: The Vic Health Poster must be displayed on the backs of toilet doors and above urinals, encouraging users to thoroughly wash their hands before leaving.
Insights: People are unaware of the deadly diseases they can catch when they do not wash their hands.
Challenge: Cutex is 100 years old and needs a new, refreshing and relevant campaign that will speak to the moden day woman.
Insight: Cutex nail polish remover is an essential product that should be in every woman's bathroom cabinet and deserves a revamp for its advertising.
